Who is Brad Parscale? Brad Parscale is a 44-year-old American digital consultant and political advisor who served as a senior data and digital operations advisor for Donald Trump’s 2020 presidential campaign. Previously, he was digital media director for Donald Trump’s 2016 presidential campaign and campaign manager for Donald Trump’s 2020 presidential campaign from February 2018 to July 2020, replaced by Bill Stepien. On September 30, 2020, he made a statement to Politico announcing that he was “retiring from my business and any role in the campaign for the immediate future to focus on my family and get help to deal with the overwhelming stress.”
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Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his company, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site on a “full-rule presidential campaign website.”
During the Republican primaries, Parscale was responsible on Trump’s behalf for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially appointed digital media director of the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy such as radio and television placements.
In January 2017, Parscale, along with Trump’s senior adviser, Nick Ayers, launched America First Policies, an organization that promotes President Trump’s agenda and White House initiatives.
Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974, at the age of 28; in 1990, he ran unsuccessfully for the state attorney general; both times he was a Democrat. Dwight Parscale owned a restaurant and operated a number of other businesses over the years, with Brad’s mother Rita. In the 1990s, Dwight Parscale was the CEO of NewTek, a computer products company.
Parscale, who is 203 cm (6 feet 8 inches), played basketball at Shawnee Heights High School in Tecumseh, Kansas, and graduated in 1994. He then attended two colleges and played basketball well enough to get a sports scholarship to the University of Texas. san Antonio. His father moved NewTek to San Antonio while Parscale played basketball there.
Parscale left UT-San Antonio after a year; a knee injury cost him the sports scholarship. He moved to Trinity University, also in San Antonio, where he earned a bachelor’s degree in finance, international business and economics, graduating in 1999.
On February 27, 2018, President Trump appointed Parscale as his 2020 re-election campaign manager.
On March 2, 2018, Parscale founded the “firewall company” Red State Data and Digital to allow work with America First’s super PAC during the mid-elections, which Parscale claimed does not violate electoral rules prohibiting coordination between a campaign and a super PAC. Red State received more than $900,000 in Business from America First Action.
On August 30, 2019, CNN reported that a pro-Trump super PAC paid thousands of dollars to a company owned by Parscale’s wife.
In March 2020, The New York Times reported that Parscale paid $15,000 a month to Lara Trump and Kimberly Guilfoyle, the wife and girlfriend, respectively, of Eric Trump and Donald Trump Jr., for campaign work.
On April 29, 2020, CNN reported that Trump was angry with Parscale about the low poll numbers.
In June 2020, while working to gain supporters for an upcoming campaign rally with President Trump in Tulsa, Oklahoma, Parscale reported that he had received more than 800,000 applications for tickets to the event, according to The Washington Times. Despite this claim, many seats were left empty in the 19,000-seat stadium. Tulsa’s fire chief estimated less than 6,200 attended.
On July 15, 2020, Trump tweeted that Parscale would be replaced in the role of campaign manager by Bill Stepien, but that Parscale would continue to advise the campaign.
Parscale’s spending decisions for the Trump campaign were questioned after his departure as campaign manager. At the time, Trump’s campaign had spent more than $800,000 boosting Parscale’s social media pages, and $39 million was handed over to two Companies owned by Parscale. The campaign also bought ads that appeared to be meant to please Trump himself, including more than $1 million in ads for the Washington, D.C. media market. According to The New York Times, many of the spending details of the Trump campaign were “opaque.”
On September 30, 2020, Parscale provided a statement to Politico announcing that he was “moving away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with overwhelming stress”; The campaign’s communications director, Tim Murtaugh, confirmed the statement.