Who is Lee Iacocca? Lee Iacocca, nicknamed Lido Anthony Iacocca, (born October 15, 1924, Allentown, Pennsylvania, USA – died July 2, 2019, Bel Air, California), U.S. auto executive who was president (1978-1992) and chairman of the board (1979-1992) of Chrysler Corporation, credited with reviving the founding company.
Lee Iacocca has written several best seller books. But he is best known for reanimating the Chrysler car brand in 1980. At that time he served as chief executive officer of the automobile company. Lee Iacocca was born on October 15, 1924 and grew up in Allentown, Pennsylvania. For a year at university, Iacocca became a member of the Theta Chi Fraternity and eventually graduated with a degree in the engineering industry from Lehigh University. He focused on the famous steel industry in the region.
Lee Iacocca is a child of immigrants whose grandfather came from Italy looking for renewal and life improvement in America. The success of Iacocca’s career, not despite the hard work he did. From ordinary salesmen to the level of President Director of the automotive industry “Ford”.
He started his career in Ford as a mechanic but switched to sales and eventually moved to the development of the product where this job better suited himself. In 1956 he did a sales campaign 56 for 56.
The campaign succeeded and helped him rise to the rank of President of Ford Division in 1964. While climbing a career with Ford, designing and helping revive the type of cars that were previously less popular. For eight years as the CEO of the Ford automotive Industry that ended even without a mistake, was fired by Henry Ford the owner. Henry Ford feared Iacocca was more popular than himself. Moreover, he has created a monumental Ford car that is Mustang.
Although fired his career did not stop there. Iacocca finally succeeded as well to become president Director of the automotive company that became rival Ford, the automotive company Chrysler. In his career in Chrysler, Iacocca has made the company quote enormous sales profits.
At that time, Chrysler was mined for bankruptcy and lost a lot of money. After serving as President Director, Iacocca began rebuilding business by restructuring, removing workers, and selling parts of the company that had lost money. In addition to carrying several professional employees from his work in Ford, Iacocca also carries with him the project Minimax. The vehicle was hated by Henry Ford and had been rejected by him. The project is known for its minivan type cars and became popular several years later.
Finally Iacocca left Chrysler in 1993. In addition to contributing to the American automotive industry, Lee Iacocca also wrote a series of books that provide a way of life and work.
Research and analysis by Vizcardine Audinovic
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